In 1998 we started as a one man operation which provided very simple web design services throughout San Diego, CA. Our first clients where a surf board company which developed a cool surf board insert to allow surfers to keep their car keys with them! Then a local tax attorney, a metal forming shop, an ad agency which focused in the automotive and realty industry - and the ball kept rolling from there.
In 2000 the real team and partnership was formed between me (Chris Fialkowski) and my business partner Jorge Sauer. We had worked on a few projects together and had the opportunity to understand where the strengths and weaknesses were. We built NFY Interactive, Inc. and www.netfinity.net over the next 13 years, but a new San Diego web development firm was born. Our initial core industry was home building and land development. We had the opportunity to develop websites for more than 40 master planned communities throughout the country. Our clients included: Newland Communities, Lennar, Centex, Shea Homes, Trimark Pacific, Innovative Communities, Oakwood Development, Kane Development and many other home builders... Many of which are no longer here today due to the severe turn in the housing industry.
The home building industry provided more than enough work from 2000 through 2007. Our staff and technology offerings grew exponentially and we provided so many different web design and web development services, I often find old projects and remember - "Oh yeah, I forgot about that one". In 2007 we made a massive shift to continue to diversify the services and more importantly, our primary service markets.
There were a lot of steps and some awesome memories and the opportunity to work with some amazing clients, employees and vendors. Today, we have a few Fortune 100 clients and one in the top 5! We have expanded our services to and then narrowed them to focus on web design, web development, email marketing, online marketing and mobile application development. We are always looking for new opportunities to push our own ability and ultimately the threshold of technology. Otherwise - things would get boring, right!?
We are excited about 13 years of business and seeing where things are headed... Who knows - perhaps the sneak peak will include, an SMS system , QR Codes, Email system and more... For those of us who know us - we will always push to create something that ultimately provides a real genuine value to our clients.
we are just one San Diego web development company - but I consider us one of the best.
Monday, August 22, 2011
Friday, August 19, 2011
Friday Wrap up... August 19th, 2011
It has been a pretty amazing week here in San Diego - the weather has been providing an amazing back drop to a relatively mild Summer. We have been very busy working on a few different web development projects as well as a very cool mobile application for the iPhone. Our team has really pushed the threshold of technology and consistently amaze me with their ability to create new and really functional ideas!
The rest of the month should prove to be very interesting... The iPhone mobile application is scheduled to go live in the app store on Wednesday of next week, we are finishing up the analytical charts for another project and are midway through a wellness assessment model. There are a few other projects - large and small that we should have launching in the next 6 weeks. I think we will see more go live in the coming 6 weeks vs. the previous 9 weeks.
Our focus has really begun to shift into web development. Our team has really shifted focus and the design oriented factor has not been a big role for our company. Much of this has to do with different ad agencies handling the design aspect of the web design project, then funneling design concepts through to our team for development. A good agency with a solid level of web-experience can really provide an awesome partner for this process - however, there are still print agencies out there who have taken on this new level of service and ultimately created more problems for the project overall due to the lack of understanding when it comes to the internet and web development.
We are really looking forward to the balance of August - we are bringing a few new jobs in this month from new clients and existing clients alike! Some are web design, some are web development and a few custom applications and email marketing campaigns. Looking forward to staying busy into the Fall and ultimately through the balance of the year.
Here is to 2011 - ripping by at a break neck pace.. In terms of technology - better keep up or you are likely to get run over!
Till next Time.
- Chris Fialkowski
The rest of the month should prove to be very interesting... The iPhone mobile application is scheduled to go live in the app store on Wednesday of next week, we are finishing up the analytical charts for another project and are midway through a wellness assessment model. There are a few other projects - large and small that we should have launching in the next 6 weeks. I think we will see more go live in the coming 6 weeks vs. the previous 9 weeks.
Our focus has really begun to shift into web development. Our team has really shifted focus and the design oriented factor has not been a big role for our company. Much of this has to do with different ad agencies handling the design aspect of the web design project, then funneling design concepts through to our team for development. A good agency with a solid level of web-experience can really provide an awesome partner for this process - however, there are still print agencies out there who have taken on this new level of service and ultimately created more problems for the project overall due to the lack of understanding when it comes to the internet and web development.
We are really looking forward to the balance of August - we are bringing a few new jobs in this month from new clients and existing clients alike! Some are web design, some are web development and a few custom applications and email marketing campaigns. Looking forward to staying busy into the Fall and ultimately through the balance of the year.
Here is to 2011 - ripping by at a break neck pace.. In terms of technology - better keep up or you are likely to get run over!
Till next Time.
- Chris Fialkowski
Thursday, August 18, 2011
Email Marketing for Busy Individuals
One of the most challenging parts of running any company or department, is to continually manage and maintain an online email marketing campaign. The reason is simple - we get caught up handling the things that cannot slip through the cracks of our day to day jobs. We are even guilty of not sending out that eletter every month like we had planned, or posting consistently to the blog - why? because we are busy handling clients projects and ensuring that their targets and goals are realized first.
So what are we ultimately talking about here? Managed email marketing services which allow you to simply send the message content - and then allow our team of expert email marketers to review, design and integrate into a custom template. We will send tests, refine and ultimately deliver! Our systems are rock solid and we have Fortune 10 clients which lean on us daily to help ensure that their campaigns are delivered efficiently and effectively.
How do you get started? It is easy - first, you have to have a small level of commitment, mainly because you do need to produce the content. However, we can provide ideas that will easily carry you through the year. Email marketing ideas include : new products, upcoming events, new hires, changes in policy, seasonal sales or discounts, news updates including press releases and more.
Our team will help build a solid email marketing channel for your company to use on a consistent and regular basis. Give us a call to chat about how we can help - we can review where you are and where you would like to be - then we can all get started to get you there.
NFY Interactive, Inc. is a full service interactive firm specializing in online marketing, SEO, email marketing, Press Release distribution and PPC campaign management.
So what are we ultimately talking about here? Managed email marketing services which allow you to simply send the message content - and then allow our team of expert email marketers to review, design and integrate into a custom template. We will send tests, refine and ultimately deliver! Our systems are rock solid and we have Fortune 10 clients which lean on us daily to help ensure that their campaigns are delivered efficiently and effectively.
How do you get started? It is easy - first, you have to have a small level of commitment, mainly because you do need to produce the content. However, we can provide ideas that will easily carry you through the year. Email marketing ideas include : new products, upcoming events, new hires, changes in policy, seasonal sales or discounts, news updates including press releases and more.
Our team will help build a solid email marketing channel for your company to use on a consistent and regular basis. Give us a call to chat about how we can help - we can review where you are and where you would like to be - then we can all get started to get you there.
NFY Interactive, Inc. is a full service interactive firm specializing in online marketing, SEO, email marketing, Press Release distribution and PPC campaign management.
Friday, March 25, 2011
Google Pay Per Click PPC Management
Google Adwords is a powerful tool to increase traffic to your website and generate new leads for your business. However, many companies get so caught up in the possibilities that they never focus on the minor details which can cost a lot in wasted ad revenue.
Google is a VERY efficient money spending machine. Their Adwords software was designed to maximize spending for their benefit, which is a great business plan - for them. There are quite a few small tricks and tactics available to Adwords users, that often are left in default mode. This can cost you more money in wasted clicks and even more in opportunity losses.
Here is a tip to ensure your campaign is running at full efficiency.
#1 Google Ad Words Tip - Time Segmenting (Day Parting)
Google allows each campaign group to be run at specific times throughout the week. This is especially helpful if you are only open M-F 9am to 6pm. Running ads at 2am would do you no good!
Steps:
To learn more or to bring a professional Adwords management company on board monthly or just one-time to tune-up your Google Ad Words campaign, contact NFY Interactive, Inc. today.
Google is a VERY efficient money spending machine. Their Adwords software was designed to maximize spending for their benefit, which is a great business plan - for them. There are quite a few small tricks and tactics available to Adwords users, that often are left in default mode. This can cost you more money in wasted clicks and even more in opportunity losses.
Here is a tip to ensure your campaign is running at full efficiency.
#1 Google Ad Words Tip - Time Segmenting (Day Parting)
Google allows each campaign group to be run at specific times throughout the week. This is especially helpful if you are only open M-F 9am to 6pm. Running ads at 2am would do you no good!
Steps:
- Click on your campaign to open the campaign details
- Click on EDIT CAMPAIGN SETTINGS
- Scroll down to the Scheduling and Serving section - here you the ability to turn this feature on and off. Once you turn it on - make sure to click on the Save Changes link.
- You may need to return to step 2 - but this time from the Scheduling and Service section you will click Edit Time and Bids - Click OK to navigate to the next page.
- Ad Scheduling - From here you can control each day and 30 minute block to consolidate your ad serving.
- Once you have chosen the best times for your needs - click Save Changes - that's it!
To learn more or to bring a professional Adwords management company on board monthly or just one-time to tune-up your Google Ad Words campaign, contact NFY Interactive, Inc. today.
Web Design, PHP Development, Budgets & India?
"We are on our 3rd developer, we have spent half of our initial budget, and our time frame has been so overshot that we just want to get the site launched". This is said countless times by customers that find NFY Interactive, Inc. online and have finally had enough dealing with freelance, elance, guru.com, outsourcing, etc.
The reality is very simple - US based Web Design and Development firms may charge more, but speaking specifically about NFY Interactive, Inc. we are more efficient and deliver on-time. So anyone seeking to build out a new website, should consider those facts. I am sure that guru.com and elance.com have some great developers and designers. However, most websites require more than a single person - often more than two people. On top of that - understanding the clients business needs are critical to achieving success! Having a point of contact that understands your goals, and can help shape them to drive greater results - that is what hiring NFY Interactive, Inc. is about!
I have said this countless times - there is a massive talent pool out in the market - even the foreign markets. However, from my experience and my clients' experiences - most freelance - foreign developers, just don't get it. They are specification driven, driven by function - often ignoring form - scalability and business strategy.
Since 1998 we have been design and developing websites for a wide range of industries. Our team provides decades of knowledge in business development, marketing, brand development, design, web design, web development, post launch support and more. We receive multiple phone calls each week with clients who have tried the freelance and foreign development route - only to be out of cash, time and nerve! If you have a project which you are ready to push on, and are looking for a SOLID and EXPERIENCED web development team - then give us a call, I am positive our team core will be able to integrate directly with your company to provide a solid business relationship which flourish on growth and success.
NFY Interactive, Inc. is a San Diego Web Development firm, however our client projects have been successfully developed in more than 22 states, and counting.
The reality is very simple - US based Web Design and Development firms may charge more, but speaking specifically about NFY Interactive, Inc. we are more efficient and deliver on-time. So anyone seeking to build out a new website, should consider those facts. I am sure that guru.com and elance.com have some great developers and designers. However, most websites require more than a single person - often more than two people. On top of that - understanding the clients business needs are critical to achieving success! Having a point of contact that understands your goals, and can help shape them to drive greater results - that is what hiring NFY Interactive, Inc. is about!
I have said this countless times - there is a massive talent pool out in the market - even the foreign markets. However, from my experience and my clients' experiences - most freelance - foreign developers, just don't get it. They are specification driven, driven by function - often ignoring form - scalability and business strategy.
Since 1998 we have been design and developing websites for a wide range of industries. Our team provides decades of knowledge in business development, marketing, brand development, design, web design, web development, post launch support and more. We receive multiple phone calls each week with clients who have tried the freelance and foreign development route - only to be out of cash, time and nerve! If you have a project which you are ready to push on, and are looking for a SOLID and EXPERIENCED web development team - then give us a call, I am positive our team core will be able to integrate directly with your company to provide a solid business relationship which flourish on growth and success.
NFY Interactive, Inc. is a San Diego Web Development firm, however our client projects have been successfully developed in more than 22 states, and counting.
Thursday, March 17, 2011
Is Email Marketing Dead?
We do not mean it literally - of course email marketing is an extremely powerful tool and marketing channel to keep customers informed. Email marketing is still inexpensive and has a very rapid deployment and you can do it yourself. There are many services online which make it easy to upload and manage your lists, stay compliant with SPAM ACT laws, and send email messages. However, with the ease of use - people are typically inundated with communications... I am sure if you take a look at your own email inbox, you will have emails with offers and sales from retailers, new homes and upcoming events, facebook updates, general communications, work, personal, etc... Do you think your message might be getting missed in the masses?
The first way to review is to check out your open and read rates over periods of time - you can review to see if there is a decrease. The more time you have the better - there are always seasonal dips... Some companies thrive during the Winter Holidays - while other industries freeze up!
One model that NFY Interactive, Inc. has created was to created a variety of tools which continue to deliver your information and emails to your customers. We have developed three systems each which PUSHES messages to users rather than relying on an indirect approach. Our systems include custom Adobe Flex installed systems, iPhone Application and a Blackberry Application... Each provide a solution which creates a new channel to stay in touch with your customers on a personal level - instead of getting caught in the mix of great deals and sales!
To learn more about how NFY Interactive, Inc. can help your company or organization - contact us today to discuss your current strategies or get one rolling! Visit us online at NFY Interactive, Inc.
The first way to review is to check out your open and read rates over periods of time - you can review to see if there is a decrease. The more time you have the better - there are always seasonal dips... Some companies thrive during the Winter Holidays - while other industries freeze up!
One model that NFY Interactive, Inc. has created was to created a variety of tools which continue to deliver your information and emails to your customers. We have developed three systems each which PUSHES messages to users rather than relying on an indirect approach. Our systems include custom Adobe Flex installed systems, iPhone Application and a Blackberry Application... Each provide a solution which creates a new channel to stay in touch with your customers on a personal level - instead of getting caught in the mix of great deals and sales!
To learn more about how NFY Interactive, Inc. can help your company or organization - contact us today to discuss your current strategies or get one rolling! Visit us online at NFY Interactive, Inc.
A Quick Introduction
NFY Interactive, Inc. has been providing professional web design since 1998! Our team of expert designers and developers focus on web technology and deliver high-quality and award-winning results for our clients. We believe that success is driven by our process which creates a clear understanding which defines expectations throughout the project. This ensures that our clients have a clear path during the process and understand deliverables and schedules.
Our Web Design Process typically looks like this:
1. Gather Information
2. Discuss Goals, Budget, Time frame
3. Get Started :: Strategy meeting and Design concept discussion
4. Design Phase & Content Gathering Phase
5. Development Phase
6. Testing
7. Launch!
Our best method of ensuring project success is communication. If you would like to learn more about NFY Interactive, Inc. and how we can help you with your upcoming project - please contact us today.
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