We do not mean it literally - of course email marketing is an extremely powerful tool and marketing channel to keep customers informed. Email marketing is still inexpensive and has a very rapid deployment and you can do it yourself. There are many services online which make it easy to upload and manage your lists, stay compliant with SPAM ACT laws, and send email messages. However, with the ease of use - people are typically inundated with communications... I am sure if you take a look at your own email inbox, you will have emails with offers and sales from retailers, new homes and upcoming events, facebook updates, general communications, work, personal, etc... Do you think your message might be getting missed in the masses?
The first way to review is to check out your open and read rates over periods of time - you can review to see if there is a decrease. The more time you have the better - there are always seasonal dips... Some companies thrive during the Winter Holidays - while other industries freeze up!
One model that NFY Interactive, Inc. has created was to created a variety of tools which continue to deliver your information and emails to your customers. We have developed three systems each which PUSHES messages to users rather than relying on an indirect approach. Our systems include custom Adobe Flex installed systems, iPhone Application and a Blackberry Application... Each provide a solution which creates a new channel to stay in touch with your customers on a personal level - instead of getting caught in the mix of great deals and sales!
To learn more about how NFY Interactive, Inc. can help your company or organization - contact us today to discuss your current strategies or get one rolling! Visit us online at NFY Interactive, Inc.
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