Google Pay Per Click PPC Management

Google Adwords is a powerful tool to increase traffic to your website and generate new leads for your business. However, many companies get so caught up in the possibilities that they never focus on the minor details which can cost a lot in wasted ad revenue.


Google is a VERY efficient money spending machine. Their Adwords software was designed to maximize spending for their benefit, which is a great business plan - for them. There are quite a few small tricks and tactics available to Adwords users, that often are left in default mode. This can cost you more money in wasted clicks and even more in opportunity losses.

Here is a tip to ensure your campaign is running at full efficiency.

#1 Google Ad Words Tip - Time Segmenting (Day Parting)
Google allows each campaign group to be run at specific times throughout the week. This is especially helpful if you are only open M-F 9am to 6pm. Running ads at 2am would do you no good!

Steps:

1. Click on your campaign to open the campaign details
2. Click on EDIT CAMPAIGN SETTINGS
3. Scroll down to the Scheduling and Serving section - here you the ability to turn this feature on and off. Once you turn it on - make sure to click on the Save Changes link.
4. You may need to return to step 2 - but this time from the Scheduling and Service section you will click Edit Time and Bids - Click OK to navigate to the next page.
5. Ad Scheduling - From here you can control each day and 30 minute block to consolidate your ad serving.
6. Once you have chosen the best times for your needs - click Save Changes - that's it!

Why is this helpful!? Well - you have effectively taken your daily budget and consolidated it into a tighter window - this will allow you to be most competitive during those hours.

To learn more or to bring a professional Adwords management company on board monthly or just one-time to tune-up your Google Ad Words campaign, contact NFY Interactive, Inc. today.

Web Design, PHP Development, Budgets & India?

"We are on our 3rd developer, we have spent half of our initial budget, and our time frame has been so overshot that we just want to get the site launched". This is said countless times by customers that find NFY Interactive, Inc. online and have finally had enough dealing with freelance, elance, guru.com, outsourcing, etc.


The reality is very simple - US based Web Design and Development firms may charge more, but speaking specifically about NFY Interactive, Inc. we are more efficient and deliver on-time. So anyone seeking to build out a new website, should consider those facts. I am sure that guru.com and elance.com have some great developers and designers. However, most websites require more than a single person - often more than two people. On top of that - understanding the clients business needs are critical to achieving success! Having a point of contact that understands your goals, and can help shape them to drive greater results - that is what hiring NFY Interactive, Inc. is about!

I have said this countless times - there is a massive talent pool out in the market - even the foreign markets. However, from my experience and my clients' experiences - most freelance - foreign developers, just don't get it. They are specification driven, driven by function - often ignoring form - scalability and business strategy.

Since 1998 we have been design and developing websites for a wide range of industries. Our team provides decades of knowledge in business development, marketing, brand development, design, web design, web development, post launch support and more. We receive multiple phone calls each week with clients who have tried the freelance and foreign development route - only to be out of cash, time and nerve! If you have a project which you are ready to push on, and are looking for a SOLID and EXPERIENCED web development team - then give us a call, I am positive our team core will be able to integrate directly with your company to provide a solid business relationship which flourish on growth and success.

NFY Interactive, Inc. is a San Diego Web Development firm, however our client projects have been successfully developed in more than 22 states, and counting.

Is Email Marketing Dead?

We do not mean it literally - of course email marketing is an extremely powerful tool and marketing channel to keep customers informed. Email marketing is still inexpensive and has a very rapid deployment and you can do it yourself. There are many services online which make it easy to upload and manage your lists, stay compliant with SPAM ACT laws, and send email messages. However, with the ease of use - people are typically inundated with communications... I am sure if you take a look at your own email inbox, you will have emails with offers and sales from retailers, new homes and upcoming events, facebook updates, general communications, work, personal, etc... Do you think your message might be getting missed in the masses?

The first way to review is to check out your open and read rates over periods of time - you can review to see if there is a decrease. The more time you have the better - there are always seasonal dips... Some companies thrive during the Winter Holidays - while other industries freeze up!

One model that NFY Interactive, Inc. has created was to created a variety of tools which continue to deliver your information and emails to your customers. We have developed three systems each which PUSHES messages to users rather than relying on an indirect approach. Our systems include custom Adobe Flex installed systems, iPhone Application and a Blackberry Application... Each provide a solution which creates a new channel to stay in touch with your customers on a personal level - instead of getting caught in the mix of great deals and sales!

To learn more about how NFY Interactive, Inc. can help your company or organization - contact us today to discuss your current strategies or get one rolling! Visit us online at NFY Interactive, Inc.

A Quick Introduction

NFY Interactive, Inc. has been providing professional web design since 1998! Our team of expert designers and developers focus on web technology and deliver high-quality and award-winning results for our clients. We believe that success is driven by our process which creates a clear understanding which defines expectations throughout the project. This ensures that our clients have a clear path during the process and understand deliverables and schedules.

Our Web Design Process typically looks like this:

1. Gather Information
2. Discuss Goals, Budget, Time frame
3. Get Started :: Strategy meeting and Design concept discussion
4. Design Phase & Content Gathering Phase
5. Development Phase
6. Testing
7. Launch!

Our best method of ensuring project success is communication. If you would like to learn more about NFY Interactive, Inc. and how we can help you with your upcoming project - please contact us today.